- This Week:
- Monday & Wednesday: Self-paced learning
- Friday: Zoom
- Post the event for blog post 6 (Live Tweeting) on WyoCourses by this weekend.
- Professional Uses of Twitter
- In-Class Assignment: Practice Live Tweeting.
First things first, it is vital that you are staying on track…or at least trying to💪
- Please make sure you check your mailbox and read the emails regularly. I can imagine that you must be stressed about all the emails all your professors are sending you these days, but it is still the most important way to stay informed.
- It is also vital that you accomplish the in-class activities assigned within self-paced lessons. This is a major way for me to learn how well you are doing in our course.
Live Tweeting during quarantine…Easier than you imagined
- For blog post 6, you need to find a truly interesting and newsworthy event to live-report. The event must be ongoing for at least 30 minutes to be worth live-reporting.
- Usually, you don’t want to go live-report a pick-up game of basketball at the Half Acre gym. However, considering the current situation, you can choose to report any live broadcast event (online or on TV) that is more than 30 minutes.
- Thus, this project will require some planning on your part. You need to plan ahead and find an appropriate, newsworthy event to live-report.
🌟Expanding the Horizons: Event Ideas:
- Live sporting events
- Live speaking events
- Live conferences and webnars
- Live concerts (if you can final a newsworthy angle, why not!)
🌟So Now…How Exactly Do I Find a Live Event to Report?
Here are two platforms where you can find schedules for live events so you can plan an appropriate and newsworthy event to live-report:
- Browse the categories on the left menu 👉 Scroll down and find “Upcoming Events”.
- Browse upcoming events to find a live event to report.
- Scroll down and find “Upcoming Live Streams” on this page.
- Browse upcoming events to find a live event to report.
- Finding an event that you will truly enjoy reporting requires you to do some digging and following. For example, check your email subscriptions and newsletters, you would be surprised to find how many webnars and talks and events are now available for you to participate online.
- TV stations’ or event holders’ official websites are also worthy browsing if you have anything particular in mind. They usually have live-streaming services on their websites and there will be schedules as well.
🚩Action Required: Find a live Event for your blog post🚩
The suggested deadline for submitting this post is Fri. May. 8 @ 11:59 p.m. That means you can report on an event that happens from now till May. Browse early so you can have more options so as to report something that you are most interested in.
🌟Post on the Wyocourses discussion page Monday, 4/13 Live Tweeting Event:
- What event that you want to live-report.
- Give a short description of the event. What is it about? Will be more than, or close to, 30 minutes? Is it an event where you can adopt a journalistic or PR point-of-view?
- How did you find the event?
- When will it happen?
- Post a link to the event.
*Please note that it has to be a live event. Hence, a pre-recorded TV program streaming on these platforms will NOT qualify.
*You have until the end of this week (Sunday, Apr. 19) to post your event. I will give feedback on whether your event fits the Live Tweeting assignment.
🐦Professional Uses of Twitter Basics🐦
I know, I know, I know…We are all already savvy Twitter users. However, running a Twitter account as a social media manager is way different than being a regular Twitter user. Our guest speaker, Anna Rader, shared many useful tips last week. Today, we will be broadly looking at some professional ways that you can utilize Twitter:
Know the basics. @username, #topic, RTs (retweets), followers, comments, threads.
Establish a voice. There is a lot of noise out there. To get engaged and get noticed, you’ll need to decide what “face” you want to reveal to the Twittersphere. Think about what you put in your profile description.
- For example, for @Anna_Rader, our guest speaker last week, her voice is “NPR junkie, music lover, cinephile, Wyomingite, nerd, #critter. Digital Media Manager @WYPublicRadio and @HumaNatureShow Digital Producer. Opinions are my own.”
- For you, your twitter voice could be related to college education and/or agricultural/entertainment/PR/advertising communication & journalism, and, sometimes, how your personal life intersects with these interests.
- Brainstorm about your Twitter voice. Think about what you want to put in the description box of your twitter account.
Once you have a voice and identity in mind, find similar people to follow. To engage with a like-minded community, search for people to follow at “Who To Follow.” Twitter will suggest some people after you write your identity summary and begin posting.
Share and gather information. For professional use, you can use it to quickly share and gather information real-time (e.g., promote events) with people interested in your writing, journalism, company, etc. Retweet relevant information to your field as well. Retweeting builds followers.
Brand management. You can use it to hear and address praise and complaints about your writing or company. Search for your favorite (or least favorite) companies to see how they’re using Twitter and Facebook.
- For example, Southwest is known for their customer service. Twitter and Facebook only help that image.
Contribute to the community. Actively search and share information related to your field. Followers will be happy and more informed. And they may retweet, which brings you more followers.
- For example, AEJMC (a nonprofit mass media education association) shares valuable information about journalism, multimedia, public relations, and advertising to followers.
Start a story and use visual writing. Live events can be tweeted and Facebooked while on the scene. Stories you’re working on can be previewed with tidbits and snippets of writing. Direct people to the full story. Use strong verbs, adjectives, and visuals.
- For example, Joanna Smith, a Toronto Star reporter covering the Haitian earthquake, wrote a series of earthquake-related tweets. She created an unraveling narrative through each snapshot. For example:
- “Was in b-room getting dressed when heard my name. Tremor. Ran outside through sliding door. All still now. Safe. Roosters crowing.”
- “Fugitives from prison caught looting, taken from police, beaten, dragged thru street, died slowly and set on fire in pile of garbage.”
- For more, here.
Engage with the community. There are live chats via Twitter. It can be a learning environment. Retweet all relevant information to your field.
- For example, there are live chats on Twitter about journalism. Search for #journchat.
- For example, ask questions relevant to your field. Laurel Papworth (@SilkCharm) asked, “Dear #PRChat PR people how is #BigData affecting your industry relationships with journalists? #Journchat #RunningScaredYet? :P”
State your opinions, but be professional. Everything you say on Twitter can be retweeted (unless you have your settings on private). Facebook profiles can be viewed (and I assume that they can be hacked too). Everything lives forever online. All of your tweets can be searched (see SnapBird). Be paranoid about that.
Represent. One tip from Intel Corporation’s social media guidelines:
- “Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself as an Intel employee, you are creating perceptions about your expertise and about Intel by our shareholders, customers, and the general public-and perceptions about you by your colleagues and managers. Do us all proud. Be sure that all content associated with you is consistent with your work and with Intel’s values and professional standards.”
Crowdsource. Use followers for information. Make a call or solicit them for information.
- Find anecdotes and exemplars for stories. Denver Post did this to find the human face to their story on parents stealing their children’s identities and then raiding their credit.
- Collect data using Google Docs to create a Google Form. Then, share link on social media for quick, informal surveys. Denver Post used this technique to find people live-blog their responses to the first 2012 presidential debate in Denver.
Social Media Management. Monitor social media across Twitter and other platforms with the following tools:
- TweetDeck: You can schedule tweets and monitor lists.
- Bitly: Shorten links for Twitter use and monitor how they performed.
- Twitter Analytics
- Beyond Twitter:
🌟Below is a summary of the best Twitter tips.
- Keep tweets simple.
- Promote your content and work. Ask a simple question and link to the content. The idea is to intrigue, not give away all the content.
- Avoid “clickbait” which is perceived as a marketing ploy and game to people.
- Do not tweet too much of one side of an argument. It appears as if you are promoting them. Be balanced, even with Twitter content and attention.
- Do not use too many hashtags. It drowns the message.
- Use images and videos if they add to the content. No stock photos or mundane photos.
- Be helpful, open, honest and authentic. Be funny (in a professional and clever way) and social.
- Think dialogue, not monologue.
- Don’t retweet without reading and checking the retweeted content first.
- Check the grammar and spelling!
- “The don’ts? Don’t tweet angry, vengeful or drunk. Always be yourself.” — @tomfordyce, chief sports writer @BBCSport
🚩Action Required: Live-Tweeting Practice🚩
We will practice live-tweeting a speech: Emma Watson’s speech about gender equality to the UN (13 minutes).
- Report from a journalistic or PR point of view.
- Type out at least 10 tweets and try to keep them less than 280 characters.
- Try your best to Live-Report the Event Using the Following Guidelines as instructed in the assignment instruction document.
- Three ways to do this:
- You can do it through your personal twitter account
- Start a new twitter one specifically for our class assignments
- Write in a word document as if you are living tweeting
- Post a link to your live tweeting practice or upload your word document to the assignment page Monday, 4/13 Live Tweeting Practice on Wyocourses.
Today’s Action-Required Activities Summary:
- Post the live event you plan to live-report. (Due this weekend.)
- Practice live-tweeting a speech. (Due *in class*. This weekend for the latest.)